Sustainability has become such a buzzword that we repeatedly hear these days. In the news, in magazines, on social media, everyone is talking about sustainability. But what does sustainability actually mean and why is it so important?
In the most basic of terms, sustainability is frequently defined as simply being good for people and good for our planet. Climate change or global heating, rather than just global warming, and the destruction of our natural environment are all too real. Everyone all over the world, regardless of what country you’re living in, is experiencing the effects of climate change at alarming rates. Unpredictable and extreme weather patterns, wild fires, strong hurricanes, and rising sea levels are just a few of the catastrophic effects. At the same time, the world is also becoming more and more aware of systemic social injustice. Racism, modern day slavery, and gender inequality are just some of the illnesses of the societies we live in. You might ask, “So, what does this have to do with fashion?” Well, a lot. In fact, a whole lot.
The reality is, numerous reports site the fashion industry as the second most polluting industry in the world with its carbon footprint larger than all international flights and shipping combined. It’s an astonishing statistic. The large-scale harvesting of natural resources like cotton and the massive amounts of water used and polluted from fabric dyeing are just a few of the fashion practices that are to blame for this. On top of this, fast fashion prices are, in fact, so low because of the exploitation of garment workers throughout their global supply chains. Modern day slavery is real when fast fashion brands barely pay the workers who are making the clothes they sell in unregulated and dangerous working conditions. It’s sad to think that beautiful clothes sold at floor shops can be the product of environmental and social exploitation.
However, there is good news in all of this. The good news is that there are responsible fashion brands that offer you stylish designs with consideration for our natural resources and the people who make their collections. Another piece of good news is that as shoppers, we all have the power to make a difference by shopping consciously and supporting sustainable fashion brands.
There are a number of different ways that fashion brands can be sustainable. This can include using organic or upcycled fabrics, committing to vegan-only materials, going fur-free, implementing take back schemes, creating artisan-made designs, ensuring fair trade and safe working conditions for all workers, among many others. While there’s no such thing as 100% sustainable fashion, the important thing is that brands implement sustainable practices and build from there.
At Green a Porter, sustainable fashion for us means using organic materials & Fair Wear certified suppliers. We also focus on timeless, wardrobe staples that are made to last and don’t come with an exorbitant price tag. You can wear our environmentally-friendly designs season after season and style them in many different ways. This means that not only do we make sustainable fashion accessible and enable you to make the most of what you’re buying, but that what you wear is not harmful to the planet and you can also unleash your own personal and unique sense of style with it. What’s more, for every bag, t-shirt and hoodie purchased, we donate £1 to the non-profit Ethiopiaid. As we say, you can look good without hurting Mother Earth with our collections (as well as packaging!) that are functional, beautiful and totally eco-friendly. Now that’s sustainable fashion.